In this blog post, we want to take an advance look at the expected trends in 2024, in terms of marketing materials. We think the following trends will develop more strongly in 2024:
Personalisation
Personalisation is not new, but it remains important. Customers appreciate a personalised approach more than ever. From named pens to personalised packaging, the possibilities are endless.
Sustainability
Sustainability is an increasingly important trend. Companies are looking for eco-friendly alternatives to traditional marketing materials. Think of reusable bags, recycled notebooks, solar cell chargers as corporate gift and printing from recycled materials.
Digital integration
QR codes, NFC chips, and augmented reality are increasingly becoming part of physical marketing materials. This creates a seamless transition between online and offline marketing, which is the customer experience enormously enriched.
Less is more
Minimalism is in. Complex designs are giving way to simple, clean design. Video messages are less 'staged'. This makes your message more direct and often more effective.
Storytelling
People love stories. Marketing materials that tell a story, be it a history or a mission, often have a greater impact. It reinforces your brand identity And makes you unforgettable.
Conclusion
From personalisation to sustainability and digital integration, the trends in marketing materials are diverse but all focused on creating a stronger connection with the customer. At Attentives, we follow these trends closely and are happy to help you apply them in your marketing strategy.
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