Point-of-sale materials (POS materials) are promotional materials placed in a shop to inform customers about a product or service. They are used to attract customers' attention, inform them about the features and benefits of your product or service, and encourage them to make a purchase. POS materials are available in a wide range of formats and options, including, for example: posters, displays, floor stickers, brochures, wobblers, shelf strips and digital screens.
Why use POS materials?
Point-of-sale materials are an effective way to increase sales and raise brand awareness. By using POS materials in the right way, companies reach their target audience and prompt them to make an (impulsive) purchase.
What POS materials are there?
There are many different types of POS materials, including:
- Posters: posters and ceiling signs are a popular form of POS material because they are easy to place and read. They are used to attract customers' attention.
- Displays: floor and counter displays are a more distinct form of POS than posters and signs. They are used in special locations in the shop or supermarket, so that customers are more likely to make an (impulse) purchase.
- Floor stickers: floor stickers are a cheap and easy way to draw attention to information about a product or service.
- Digital screens: digital screens are a modern form of point-of-sale equipment, used to display videos, animations, and other audiovisual content. They are used to use moving images to attract customers' attention and inform them about a product or service.
5 Tips on choosing POS:
Here are 5 tips for choosing effective POS materials:
- Choose the right material for your purpose. There are many different types of POS material available, so it is important to choose the right material for your purpose. For example, if you want to promote a product, you can use a poster or display. If you want to announce a promotion, you can use a banner, ceiling pendant, pavement sign or banner.
- Make sure your POS materials stand out. Your POS needs to stand out to grab customers' attention. Use bright colours, eye-catching designs and large text.
- Place your POS materials in strategic locations. Your POS should be placed in strategic locations where customers will see it. For example, think of the entrance to your shop, at the checkout, in an aisle or at a headstand.
- Keep your POS materials up-to-date. Your POS needs to be up-to-date to stay relevant. Make sure you regularly update information such as prices, promotions and new products.
- Test different POS to see what works best for you. There is no one type of POS material that works for everyone. Experiment with different materials to see what works best for your business.
By following these tips, you can ensure that your POS is effective and increases your sales.
Tips for designing effective POS materials
Here are some tips for making effective POS:
- Use clear and short text.
- Use a striking colour scheme.
- Use large and legible fonts.
- Use strong images that grab attention.
- Add a call to action to prompt customers to make a purchase.
By following these tips, you can make sure your POS are effective and help you reach more customers. Attentives will be happy to inform you about the possibilities for your shop or outlet.
