In the market in which Attentives® operates, competition can be fierce. "We want to distinguish ourselves by opting for a long-term strategy, because we are convinced this will help us keep the level of quality for our customers as high as possible." Customers usually request quotes from several companies. "Some clients work with 2 or 3 regular suppliers in terms of marketing materials. This is a smart choice, because then you promote quality and creativity and keep prices 'competitive'. In the long run, the customer also learns which supplier is most suitable for a specific project."

Why does Attentives® think it is so important to make offers directly competitive?

"Because we like to have a long-term relationship with our customers, we believe it is important that customers can trust Attentives®. Not only on speed, but especially on quality, creativity and competitive prices. If the first quote is competitive right from the start, there is no need to negotiate."

"We know suppliers who calculate 'space' in the price for negotiation. So when a customer then does not negotiate or does not ask for a discount, they actually pay too much. We do not consider this fair to our customers and choose to offer competitively directly. With this, we want to show 'good partnership' for the long term" .

By: Ronald van der Gaag